A heritage of 35 years.
35 Years Ago
35 years ago, two brothers starting up in a garage like factory with a bold dream to make the best furniture and propel their business to greatness.
A great new beginning
2002 was our hopeful and great new beginning moving into a new factory to create bigger, better, and more luxurious products.
Moving into the future
2012 we made our biggest, and boldest move so far, moving in today’s standards by rebranding and creating a whole new structure to our group.
A greater new beggining
2016, after kickstarting our design office in Cairo, we were able to harness our vision of creating a new type of classic ‘fashionable’ furniture. Alongside our huge 200m2 booth at Salone del Mobile, Milan.
“For me creating furniture is not just a job - it’s why I live. Being a craftsman is in my blood. I think if I were to stop, I’d be cutting out a piece of my soul. I take enormous pride from the joy in people’s eyes when they see my products, and from imagining how they feel when they first put the piece in their home. I tell myself: ‘This is your moment, enjoy it’, its this feeling that drives me to strive to new limits of design and craftsmanship.”
Founder / CEO