WHAT SHOULAH IS ABOUT
On a Whole New Level!
Craftsmanship lies at the core and soul of the Shoulah enterprise. For them wood is a living matter that needs the skilled
hands of a master craftsman to bring it back to life. But such a craftsman is a master with vision and stories to tell, hence
Shoulah believes that even with Classical Furniture where a strong set of traditions and rules govern the styles, there is
always room for innovation and self-expression, and hence their emphasis on design and creative input.
Shoulah certainly started a revolution.
JUST A FURNITURE COMPANY
We take every furniture piece as a revival project
Furniture is not just pieces of wood that are stuck together, wood for us is a revival project, we try to mix between the past and the comfort of the present, with longevity to cut through the future.
Working with furniture, we learned love, respect and care. We learned that to come up with the best pieces we need to know how to treat the wood well, from the moment it’s cut we make sure another is planted, we dry our woods in house to ensure the maximum stability and life within production and after it leaves our factory, the delicate carvings, and the perfect coats of paint, with the perfect fabrics to wrap it up like a beautiful lady walking on a red carpet.