Craftsmanship lies at the core and soul of the Shoulah enterprise. For them wood is a living matter that needs the skilled
hands of a master craftsman to bring it back to life. But such a craftsman is a master with vision and stories to tell, hence
Shoulah believes that even with Classical Furniture where a strong set of traditions and rules govern the styles, there is
always room for innovation and self-expression, and hence their emphasis on design and creative input.
Shoulah Classics has been a long time partner at Salone del Mobile in Milan. We have been a staple of classical furniture design at the exhibition for 15 consecutive years.
Shoulah Classics is one of the top names when it comes to international furniture export. Shoulah has been exporting furniture to more than 20 countries worldwide since the year 2003.
Shoulah Classics is focused on keeping earth green, we have had a policy of planting a tree for every one that is cut, we are improving our facilities to consume less energy.
Shoulah is determined to customize every client’s experience, at the end furniture is like clothes should be made to taste, we work hard to have a variety of options to suit every person’s taste.
Furniture is not just pieces of wood that are stuck together, wood for us is a revival project, we try to mix between the past and the comfort of the present, with longevity to cut through the future.
Working with furniture, we learned love, respect and care. We learned that to come up with the best pieces we need to know how to treat the wood well, from the moment it’s cut we make sure another is planted, we dry our woods in house to ensure the maximum stability and life within production and after it leaves our factory, the delicate carvings, and the perfect coats of paint, with the perfect fabrics to wrap it up like a beautiful lady walking on a red carpet.
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